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Over the past two decades customer relationship management has emerged as a key domain in marketing research and practice. In this context customer relationship portfolio thinking has become highly topical. The customer portfolio analysis, as a management tool, enables the company taking proper decisions about the kind of relationships that should be created by the firm. Because firms have only limited...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.