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The article presents evaluation of marketing activities of Polish dairy cooperatives on their websites. The objective of the research was to determine whether the marketing activities are uniform or differentiated, and what were the differences between the researched websites. In the research the content analysis method was used. In the course of the research the elements of a website were classified...
Nowadays consumers tend to exchange information and collaborate to satisfy their needs in more and more effective ways. In consequence products are prepared and offered basing on customers’ involvement and replacing traditional B2C paradigm. The growing popularity of that approach is possible mainly because of technological changes as well as changes within societies – their evolution towards post...
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