The importance of the mass media has grown continually in the last few decades, which has of course had an effect on political communication. The issues brought about by this phenomenon include a look into the way the media shapes the relationship between the rulers and the ruled in a modern media society, and the arrangement of power relations between the political and media systems. Can the mass media be seen as an independent actor in the process of political communication, or as a tool that the political elite uses for their own purposes? Is the talk of party marginalization due to the increasing power of the mass media justified, or should the 'mediazation' be considered in light of the increased ability to politically influence and convince others? It is not possible within the limits of this article to show in detail the relationship between the political system and the media, as well as communication difficulties between citizens and politicians. The question of who generates the reporting in modern democracies amongst the two actors in political communication - the politicians and the journalists - will be the center of focus here, including who dominates the communication and the effect of the political battle for the topic agenda on the third actor, the audience.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.