Warsaw PanMedia Western media house implemented a cyclic research project focusing on the media consumption in Poland (Ethnomedia). Between 2007 and 2011 four editions of the ethnographic research were performed among inhabitants of several Polish cities and towns. According to many professionals in advertising and communication the pioneer project was a successful example of the application of ethnographic...
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.