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THE SIGNIFICANCE OF INTANGIBLE RESOURCES IN THE PROCESSES OF CREATING THE MARKET VALUE OF AN ENTERPRISE (Znaczenie niematerialnych zasobów w procesach budowania wartosci rynkowej przedsiebiorstwa)
The article describes important challenges faced by managers in the reality of the modern economy. The belief that enterprise value depends on intangible resources connected with the usage of knowledge and the skills of creating the intellectual capital potential is becoming more popular. The author points the attention to the factors and processes influencing the creation of the market value of an enterprise.