This study brings to attention the active endeavour of Bata concern to expand to Soviet markets in the interwar period. It also analyzes mutual study contacts between Bata concern representatives and their Soviet counterparts. Moreover, the study examines the extent of awareness of the Soviet Union in Bata company and the way the USSR and its economic system were presented by Bata company press. Last but not least, the study focuses on the business strategy employed by Bata management and the degree of its compactness, i.e. the short-term modifications of business tactics. By combining chronological and thematic approaches, the study reveals the intentions of Bata management and also differences in the way they communicated and presented facts when addressing their Soviet counterparts, Bata company employees and domestic competitors.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.