This research focuses on how people evaluate proverbs as recommendations about risk taking. It was found that the rating of a proverb without any context was typically better than the rating of the same proverb when a context was provided. It was also found that the advice given by a proverb was rated no higher than a direct recommendation. Finally, we found that the acceptance of advice given in contradictory proverbs was inconsistent. The inconsistency of ratings was higher for proverbs than for direct recommendations, and for the proverbs in the context of concrete scenarios than for the same proverbs given without any scenario.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.