Sotsiolohiia: teoriia, metody, marketyng (Sociology: Theory, Methods, Marketing)
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This year January 26 was the Vilen Chornovolenko's eightieth birthday. He is one of the founders of Ukrainian sociology as a field of academic science. His career in humanities and social sciences amounts to a half a century of fruitful research, magistral and public activity. Socio-political atmosphere of the 1960's assigned him a role of mastermind in the new for Ukraine branch of social knowledge...
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The purpose of the paper is to investigate the relationship between a class position and values orientations. At the first stage, the factor analysis was used for each of studied models. The 1st model includes 29 variables and represents social orientations of respondents. The 2nd model displays a self-estimation / self-perception in 33 variables including 21 indicators developed by S.H.Schwarz. The...
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The concept of social solidarity is one of the fundamental notions in classical social theory. The paper presents a study of this concept development in famous sociologists' works (O.Compte, H.Spenser, F.Tönnies, E.Durkheim, and K.Marx) as well as in modern Ukrainian, Russian, European and American social scientists' researches. The authoress develops a theoretical definition of the concept 'social...
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Patterns of the world are systems of ideas about reality. These systems are accepted in the culture of a certain socio-historical area. Patterns of the world set the stage for world perception by a human being as a subject of cognition and as an actor. Actor's points of view are conditioned by such an interpretations of reality as self-evident for the actor. This way of reality interpretation may...
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The paper offers interpretation of a trust phenomenon from positions of existential sociology (the approaches of the Californian school and E. Tiryakian). Authors pay attention to emergence, development, and infringement of trust at early life stages. The structure, levels, factors, and aspects of trust presented in various sociological and psychological researches are analyzed: basic trust/ basic...
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A new approach to optimization of social processes management in modern societies is examined in the article, particularly as applied to Ukraine. The social marketing understood as a modern technology for organization of social sphere functioning is considered as a key approach in this context. The social marketing is characterized, on the one hand, as socially oriented technology tending to social...
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The study of subjectively normal level of incomes and incomes associated with poverty line is aimed to provide authorities with relevant information for elaboration of social policy. Clustering of population under correlation between these estimations and real incomes may serve as one of means for such a study. Proceeding from Merton's typology of individual disposition, one can construct an integral...
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The sexual revolution of the 2Ist century, by changing drastically sexual culture and practices, has made absolutely necessary special programs of sexual education for children and youth. Scientific knowledge about human sexuality is a precondition of sexual and reproductive health Access to sexual information is one of the basic human rights. Liberalization of sexual morality without appropriate...
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The notion of ethnic structure of society per se have been first singled out as the 'charger' of concepts of national and ethnic structures of society only at the end of the 1990's. The task of theoretical clarification of this problem is complicated by the unsettled state of concept-category apparatus, namely by identification of concepts of ethnic structure and ethnic composition of society, interpretation...
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Robert Park, the founder of the Chicago School of Sociology, held the migrations, revolutions and wars to be phenomena of the same nature so far as they break the natural course of human history. The migratory processes bear inevitably the marks of their time. Their nature and trends reflect productive, distributive, public and political relations immanent to the social system which has given rise...
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The article is dedicated to memory of outstanding East-German sociologist Prof. Helmut Steiner., known as a true intellectual and broad-minded person. H. Steiner has passed away on February 14, 2009. Through a prism of his personal life, a dramatic and, in fact, tragic (in its final stage after Germany unification since the 1990's) the history of forming and development of sociology in the German...
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The textbook chapter is seeking to elucidate the chief trends of contemporary sociological theorizing as well as its principle problematique. Contemporary theorists are defined here as thinkers who have begun their intellectual careers after the death of T.Parsons. The issue of modernity - its origins, developments, and prospects - is identified as the main problem of contemporary sociological theorizing...
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The article analyzes an understudied but important aspect of ideological influence of the media, namely their role in defining beliefs regarding social normality and spreading a normality-oriented worldview. The author conceptually distinguishes normality from normativity: in contrast to the norm as a reflection of certain cultural or ideological values, the normal is of value precisely due to being...
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Ukraine is experiencing the transformation of symbolic space including symbols of the past. Such developments are brought up to date by different social agents' needs of self-identification. The past, history and memory are becoming an issue of social sciences and humanities. The article is devoted to justifying the notion 'attitude towards the past' defined as a perception of historian events and...
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Validity is one of the basic properties of empirical measurement. A common definition of validity is the extent to which the survey measure accurately reflects the intended construct. But in different sociological source of information there are different understandings of the domain of validity. Some researchers understand validity as a property of measurement, while others - as a property of measurement...
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The article is devoted to the analysis of the Ukrainian women's autobiographical narratives, whose youth has concurred with the war and post-war periods of the Soviet history. The methodology of research is based on principles of gender theory, oral history and the philosophy of everyday life. The qualitative methods of analysis of interview are used by the authoress. The purpose of research is: reconstruction...
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The author considers some aspects of social prognosis. The article analyzes the term 'Cassandra's information' understood as a high precise prognostication with a great deal of negative information, which is often rejected. The number of illustrative examples of prognoses unaccepted both by public opinion and authorities are suggested. The necessity of registration of social consequences of different...
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Inconsistency and marginality are considered in modern sociology as different and unrelated phenomena, each with its own history of elaboration, conceptual and methodical principles. G.Lenski was first to pay proper attention to these phenomena and noticed, that an individual with low consistent status is marginal with characteristic for him social and psychological features. In the sequel, this thesis...
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In the paper, the peculiarities of the development of Ukrainian sociology in the context of social, historical, ideological and political transformation of Ukrainian society from the end of 19th century up to the current period are studied. On the base of historical-sociological studies and the archive materials, firstly involved in scientific usage, the authors characterize the historical stages...
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The article written in a genre of sociological essays is devoted to the analysis of correlation, co-operation and functional prerogatives of two types of human attitude to the world - material-transformational (productional-economic) attitude and reflectional (artistical-aesthetic) attitude. Each of these two types of attitude is historically necessary within existence and development of human society...
