The article reports on research whose goal is to analyze the image of black people in the Polish press after 1989. The aim of this work is a presentation of 'ethnic metaphors' with the lexemes 'Murzyn' (Negro), 'czarny' (a black man), 'Kali' (the name of a black hero in the novel 'W pustyni i w puszczy' by Henryk Sienkiewicz), 'Olisadebe' (the surname of a popular African football player, a member of the Polish national team) and others. Metaphors have been classified into four major categories: the metaphors of harm, mask, identification and civilization. They are also classified by the key lexical elements and by the degree of conventionality. The analysis reveals the everyday negative stereotype of black persons embodied in many press metaphors. It also reveals, however, certain positive changes in Poles' attitudes toward black people resulting from the presence of Emmanuel Olisadebe in Poland and in the Polish media.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.