A conjecture has been formulated that affect can influence judgment, even when the source of affect, for example a frightened face, is perceived consciously. Limited resources and extensiveness of attention foster this influence. The first part of this article seeks to prove the relationship between extensive attention, and global, superficial, particularly sensual perception. The results have been obtained by means of a Stroop's task and a detection task. Outcomes of some experiments with affective priming corroborate that conscious perception of a picture of a face influence subsequent judgment in the case of: 1) children aged 6 (global perception and extensive attention), 2) visualization of a free goal activity by adults (extensive attention), 3) limitation of resources by an additional task (cognitive overload). Furthermore, subjects whose perception operates as if conditions of extensive attention were engaged, i.e. persons with global-subjective type of mind have a particularly propensity to being guided by affect and they submit to its assimilative influences.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.