The paper offers an array of evidence supporting the necessity of introducing the new terms need and/or hubristic motivation, as proposed by Kozielecki (1984). The term under discussion, as understood by Kozielecki, is presented and such related notions as power motive, totalitarian ego and ego strength are analysed. Furthermore, the results of studies providing evidence for the occurrence of a specific hubristic motive are cited. They were obtained through a statistical and qualitative analysis of the responses given by young researchers and students of the Academy (High School) of Fine Arts to the question of their handling problems or artistic work. Last of all, an attempt is made at answering questions about the place of hubristic motivation among motives for creative activity.