Industrial society and powers which controlled that society are no more. Instead, there is a Seanet and an Empire, a new form of web power, which strives to control it by producing symbols, needs and identities. Through its agency - a rapidly weakening state - the Empire pushes the Seanet into the cage of post-privacy. In the post-private society the distinction between the private and public disappears which leads to the subordination of emotions to a new refined digital form of control. It is possible to escape from the overwhelming post-private control - through the nephemerides (new noninstitutional forms of net social life), desertion, and positive trolling. The text should be placed in the theoretical model that - out of lack of alternatives - might be called evolutionary net neomarxism.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.