The article presents the issue of different meanings of the terms 'multiculturality' and 'multiculturalism', which we associate with contemporary fashion for, and promotion of, cultural diversity. The author deals with historical contexts of meaning of multiculturality as the way of maintenance of one's own style of life in different ethnic territories. Next he discusses qualitative changes when we speak about multiculturality predominantly in the context of the city and metropolitan culture. The second part of the article focuses on the issue of commodization of signs denoting cultural diversity as one of the major indicators of current 'consuming' of multiculturality as a value which deserves to be promoted in the educational and commercial fields.
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