This text focuses on new type of place names created as for the advertisement of newly built residences and blocks of flats. They are presented as new, sunny, city or country areas suitable for living, e.g. Nove Petriny, Slunecni vrch, City Park Jihlava and Vyhledy Hostivar. They use mostly English appellatives such as city, hill, park and river and the English forms of place names to raise the prestige of the real estate on offer, e.g. Barrandov Hills, Danube House and Sun House.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.