Film is the most important and most influential medium in contemporary India. Social and political activities occurring in India rely on a kind of convention that is generally accepted and followed. These activities, both on the micro and the macro-scale are largely determined by the patterns formed by film, the most popular mass medium within the range of the general public. Indian film, in both the convention adopted and attitudes propagated, draws in its form and contents upon deeply-rooted traditions, reinforcing the traditional social patterns by means of modern devices. Thus its social role is that of preserving the status quo and, essentially, of opposing modernising trends and impulses. The present text, while by no means claiming to be an exhaustive discussion of the subject, intends to show some of the most important elements through which Indian film forms and strengthens social attitudes, as well as serves political purposes.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.