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The authors define the reasons for outsourcing with the emphasis on business logistics. They analyze the specific issues of logistics service's perceived value in outsourcing logistics activities on the basis of the survey carried out in Slovenia, Croatian, Bosnian-Herzegovina and Serbian-Montenegro companies. The purpose of the survey was to measure the customers' perception of different characteristics of logistics provider which can be decisive when manufacturing firms are trying to make a decision whether to outsource and which logistics provider to select. The paper creates a framework for selection of the important and perceived characteristics of logistics provider relevant to customer in the process of the logistics supplier selection.