The displacement of a scientific paradigm has occurred in modern linguistics: the transition from the systematic approach to the study of language in the communicative approach. We can observe the formation of a new, communicative stylistics of text. This stylistics takes place of the traditional functional stylistics. If the text is the most important part of the language system in the functional stylistics, then the text in the communicative stylistics is simply a verbal work by a sender which is directed at the addressee. The main intention of the author-publicist is to convince the reader not only to the legitimacy of the idea (ideologism), suggested by the author, but also to its correctness. Therefore, the main text-forming (intentional) categories of any publicistic work as an impactful type of text are the ideologism, the nomination, the evaluative format, the interpretation and the tone. It means that a certain suggested idea (ideologism) is being realized in the publicistic text with the help of author's evaluative foundation, the interpretation of reality, and the strategy of naming the stylistic manner of disclosure (communicative aggression, communicative approval or an emphasized objectivity). All mentioned categories provide the realization of the author's global convincing strategy in a publicistic text and further – in a publicistic discourse as a compilation of the publicistic texts, submerged in a communicative situation (for the publicistic discourse – in the ideological communicative situation). And therefore, we can consider the ideologism, the evaluative format, and the ideological interpretation of the event, to be the discourse (hyper-textual) characteristics of publicism.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.