The author made an attempt to answer the question concerning the meaning of personal marketing and employee survey for enterprises. The advantages of properly prepared and conducted researches are invaluable and give a possibility to get very important information about the company and its environment. Although the range of the phenomenon does not seem to be wide, it is still surprising that the most vaiuable data a company may nowadays reach from the employee survey, can be ignored.The author's conclusions were supported by the previous results obtained from the research that had been conducted in 2008 by telephone interview and Internet among the enterprises in Torun.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.