Building a social change campaign requires the solid planning, giving the chance of reaching target recipients and inducing expected changes in attitudes and behaviours. The aim of the article is to present possibilities connected with social change campaign planning. The article discusses procedures used in the process of creating the social change campaign, taking into consideration the complexity of decisions taken at each of its stages.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.