The aim of this study is to identify and analyze the relationships between quality and ethics. These links are diverse and sometimes very complicated. Theses of this article are: (1) Ethical values are the foundation, without which the implementation of effective and efficient quality management philosophy is not possible. (2) If the quality management has the basis in ethics, this provides the minimum of moral excellence in organization. (3) Corporate Social Responsibility is a concept that helps to improve quality management in an ethical perspective.