The author tries to show the evolution (or perhaps the spectrum) of attitudes towards the real in today's world (in the debate on the media). He challenges the validity of some of Baudrillard's ideas and shows that in fact in the place of the decline of references appears (at least sometimes) the search of the real, which does not necessarily mean search for representation. One of the most important arguments is Roland Barthes's 'Camera Lucida'; although in the end Barthes does not show the photo of his mother he describes (that would be a poor representation), he constructs a discourse (kind of a theatre), aimed at evoking rather than representing (what is imagined has always been a component of man's reality). In his discussion the author also makes references to the fetish and relics, the recurring concepts in the debate on culture.
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SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.