Preliminary results of research on efficiency of promotion activity among tour operators are presented in the study. The results show a lack or a very Iow level of efficiency of such activities in Poland. The authoress suggests changes in the promotion activity of tour operators.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.