The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
The authoress diccusses key proper names in modern Russian - names of personalities that are at the focus of public attention. They, like key words in general, have their own specific features, e. g. high frequency and use in titles of journalistic discourse. Special attention is paid on the use of key proper names in different language games conditioned by their linguistic and extra linguistic associative potential.