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The aim of the discussion was to learn the state of consumer awareness of their rights in the market. Moreover study intension was to determine the level of knowledge of institutions and organizations dealing with consumer protection, sources of information on consumer rights as well as awareness programs and campaigns on the rights of the consumer. Important element of studies was also investigation...
The scale and pace of development of the consumer electronics market makes the purchase of this product category challenging. It can be accompanied by consumer fears and doubts about the validity of the selection. Continual decline in prices and the emergence of new generation devices can cause post purchase cognitive dissonance. The article discusses the results of research, whose aim was to determine...
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