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The features of separate sectors and objects of informative market are examined, their role is determined in forming of market relations and informative providing of innovative vector of the modern stage of development of economy, on which a leading role is played by a human capital. Examined expense aspect of informative products in of electronic kind and feature of its moving toward an user. Priority influence of high-quality descriptions of objects of informative market is marked on demand. Interdependence of development of separate sectors of market is examined.