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The market and opinion research industry in Poland emerged as a separate, organised area of business as a result of the radical economic and political transformations of 1989. During the socialist era, Poland had two survey centres (OBOP – Ośrodek Badania Opinii Publicznej, currently TNS OBOP, established in 1958, and CBOS – Centrum Badania Opinii Społecznej operating since 1982) and social research...
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