The article presents different ways of defining the concept of consumer, as well as basic consumer rights in the civil law transactions against the background of national law and the law of European Union. In contemporary civil law transactions, dominated by business, what should be emphasised are fundamental aspects of the protection of weaker contracting party - the individual making the legal actions, not directly related to his business or professional activity. It seems that it is necessary to consider the codification of European consumer law in a single instrument, which, through the adoption of civil standards' system together with public standards, while adopting Art. 221 of Civil Code, would contribute to single out consumer marketing in the European Union, and also would save the legal systems of Member States from the divergence arising from the abstract and imprecise secondary legislation acts of European Union.
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