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This article surveys the coverage of press advertising and the print ad market in Poland in the interwar period by leading Polish press analysts and advertising specialists who were also involved in the respective trade organizations. They were concerned about the economic condition of the press at large, the legal and technical problems of the print media, and the inadequate understanding of the...
W artykule omówiono problematykę reklamy prasowej i jej rynku w Polsce międzywojennej, które były wówczas analizowane na łamach prasy specjalistycznej przez najwybitniejszych polskich prasoznawców i reklamoznawców, a jednocześnie często też zajmujących się tymi kwestiami prominentnych działaczy organizacji branżowych. Zwracali oni uwagę m.in. na problemy ekonomiczne, prawne i techniczne całej prasy,...
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