Analysing the effect of policies and discourses on multiculturalism, one of the popular buzzwords of 'Europeanization' among the elites in Central and Eastern Europe, the paper investigates the way as once proscribed ethno-religious group can become a commoditized national minority valued for its exotic and distinctive 'culture'. To explore this ethnification process, the paper examines the public events that suppose to strengthen multiculturalism in the peripheral region of south-east Poland. Instead of multicultural pluralism, not necessarily related to the major identification with ethnicity, however, one can observe that nations are becoming key definition categories for cultures. The paper argues that this ethnification of culture represents the wider trend of concealing rather than eliminating nationalist logics in the use of 'culture' in post-peasant Eastern Europe undergoing 'Europeanization'
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