In this article, changes in the category of person are considered from the functional and pragmatic points of view, based on the analysis of the means expressing person, i.e. personal and possessive pronouns and verbal forms in the 1st-3rd person. By using particular denominative and grammatical means, denotative persons can be emphasized, backgrounded, placed in contrast, etc. The analysis shows a considerable difference between conceptual texts, where the 3rd person is prototypical, persuasive texts, in which the 2nd person is predominant, and formal addresses, in which the 2nd person plural dominates. At the same time, spoken conceptual texts, in comparison with written ones, express universality more often by using verbal forms in the 1st person plural.