The paper aims at showing the Internet as a new space for cultural animation. Considering the conclusions drawn by theoreticians (M. Castells, L. Manovich, L. Lessig or T. O'Reilly), a visible increase in transferring Net-users' activities to cyberspace, and creating Internet poleis and e-societies, the author indicates that contemporary cultural animation faces the opportunity to reach its goals by means of the Internet (forums, social-networking sites, community portals, chatrooms, etc.). By drawing from L. Manovich's notions the author presents the subject, suggesting that the characteristics of cyberspace (numerical representation, modularity, automation and variability) not only introduces commonness and simplicity to the area of publishing, but most of all lead to amateurs and professionals enjoying equal status. Owing to this, cultural e-animation is provided with the space where one can encounter an amateur that is active and creating, though highly confused. The author presents the drawbacks of this situation from the angle of A. Keen's criticism of an Internet amateur, adding, however, that despite the valid objections, the virtual space is valuable and, in addition, undeveloped in terms of cultural animation. The positive aspects of the Internet (hyper-textuality, interactivity, interconnectivity and cultural co-animation of users (included in the WEB2.0 participation concept)) provide a significant opportunity for a cultural e-animator, who works where he is needed. The Internet offers a wide range of possibilities. It lets the animator reach the largest audience possible, identify their needs and try to activate them. Web of human activities makes it possible to prepare a hyper-textual offer of actions and contents; highly personalized offer of one's own pathways of choices and conduct.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.