Titles may have three different functions. The first one is the nominative function, providing the name of a text. The second one is the descriptive function, referring to the content of the text, hence covering the information contained in the text: presenting meta-information. The third function is a pragmatic one, trying to make a persuasive effect on the receiver. A good title is short, attracts attention, affects emotions, and transmits the content of the text. Thus, titles are minimal meta-texts; but they are also advertisements of the text, a means to catch the reader's eye. Titles of newspaper articles also reveal strategies that are characteristic of the various papers, the various editorial staffs.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.