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A research called 'On-line generation: information, communication and digital youth participation in the information society' was carried out during 2009 in Slovakia. The aim of this project was primarily an analysis of youth participation in the creation, provision, sharing, communicating and using information in the online environment. The need for the project resulted primarily from the fact that...
The paper deals with Slovak Internet market, its history and growth, online advertising and its revenues and the Internet population. It is the methods of its research that are important for the Internet population. The article describes different ways how to measure and analyse the Internet users and their socio-demographic attributes. The last chapter characterizes the Slovak Internet population.
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