The author deals with the technical aspects of a creation which make use of the technical possibilities of a picture transformation by a camera lens. He is stating that by entering these technical media, upheaval in the history of human communication and culture has been caused. It is perpetrated by a change of a communication policy, by an irruption of the new visual codes and media into the spheres of social life. New visual codes result in dehumanization of the society and in origin of a crowd due to their ability to spread the simply understandable ideas. A comparable shift of culture towards diachronically outliving the history was caused in the past by distributing of a written cultural code via Guttenberg's invention of the letterpress. The communication leaves a confidential and intimate sphere of the interior, represented by a language and utterance, and treads through the form of an effigy, an icon represented by the iconic codes of a vision built up on grasping the things, affairs and events via the sphere of the exterior iconic features of the things and the subjects, which - changed into a two-dimensional symbol-picture - produce a new, conditioned by culture, meaning. At the same time a traditional understanding of the notions such as memory, history, experience is changing, too.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.