The aim of the article is to prove the thesis that persuasive acts of speech are basic, verbal means of persuasion in political communication, which was attempted to prove through the analysis of written texts of parliamentary election campaign 2005. Acts of speech used in the language of the campaign allow politicians to create the most effective image and to receive support. The acts include mainly promises about profits the individual will achieve if he votes for the X. Acts of courtesy also matter as they improve communication. Criticisms of the rivals and warning against them are aimed to degrade them in the eses of the society. The texts include both direct acts (their intentions are open) and indirect ones (the recipient has to use implication mechanisms in order to decipher them).
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.