HE CONCEPTION OF MYTH AS A RECORD OF SOCIAL REACTION AFTER TECHNOLOGICAL CHANGE IN THE WORKS OF GIAMBATTISTA VICO AND MARSHALL MCLUHAN (Koncepcja mitu jako zapisu reakcji .. na zmiane techniczna u Giambattisty Vico i Marshalla Mc Luhana)
This paper describes the analysis of the mythopoiesis of the technological changes that has been worked out by Giambattista Vico in 'The New Science' and by Marshall McLuhan in most of his works. The author outlines the influence of Vico's early historicism on the understanding of culture in McLuhan's thought.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.