In this article, the author reviews the burgeoning literature on corporate entrepreneurship, argues that it focuses on process as well as content. He then suggest the configuration that corporate entrepreneurship is drawn upon are based on process (as indicated by innovating, venturing, strategic renewing) and content (mindset, culture, definition of success and domain, strategic management of resources, regeneration and rejuvenation). Organizations that learn how to integrate processual attributes and content elements are well positioned to entrepreneurially create new value and wealth.
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