Contemporary development of information technology is this stage of civilization called information society in which human learns to transform information into the knowledge. An advantage of this stage is that it allows to effectively adapt to rapidly changing economical and political situations. However, its uncontrolled effect is the phenomena of creating the 'virtual reality'. In such reality the information constructs the illusions and artificial worlds in the human mind. The research on perceptual and memory processes uncovers the mechanism of such constructions which are often used to control the consumer and voter choice in economic and political market.The paper presents some examples of such control in both, the investment behavior on stock market, and the voter behavior under the influence of the negative political campaigns. The analyses of this controlled behavior in the light of the cognitive mechanism of information processing allow to look differently on the classic notions of truth and freedom in decision making.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.