The article deals with the problem of cohesion between the local potential of the rural communes of the Lódzkie province and the directions of pro-development initiatives launched by the local authorities. The authors' considerations boil down to a comparison between the weak and strong points of the analysed communes, as subjectively perceived by the local decision-makers, and the number and directions of actions taken to support local development. The results of this comparison make it possible to formulate a conclusion that the local potential determines to a minimal degree only the directions of activities undertaken by local governments. They reveal the low level of specialization in respect of the launched ventures which take into account these features of the local environment that attest to its specific character and form its potential
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