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EVALUATION OF SYNERGIC EFFECTS AS THE ELEMENT OF COMPETITIVENESS MANAGEMENT CONCEPTION OF PRODUCTION-ECONOMIC STRUCTURES (Otsiniuvannia synerhichnykh efektiv iak element kontseptsii upravlinnia konkurentospromozhnistiu
As a result of analysis of the latest researches in the sphere of the strategic management and in the context of evaluation of synergic effects of production-economic structures the definition of synergic effects concept in production-economic structures has been given, basic approaches of evaluation of synergic effects have been generalized, and also approach to the evaluation of synergic effects inside production-economic structures has been outlined.