In the article the problem of ethics in advertisement is presented. Based on the results of field research the author describes attitudes of final customers. Special attention is drawn to mistakes made in the advertising activity causing limited customers' trust to advertisements.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.