Intention of this article is to contribute to overcoming the simplifications about the character of ongoing global crisis. The author is arguing the consideration that it is qualitatively new process, which main causes are derived mainly from the fact that two crucial discrepancies of civilization came into critical magnitude. It is the contradiction between the economy and humans, let us say, between society and economy and natural environment, which are causing increasingly dire polarization of earnings and wealth, limiting global demand, building up abundant production capacities and constraining investments to the real economy. Growing surplus of capital can not find adequate space for gains in the real economy. On the example of data evaluation for US Economy the author documents long-term indefensibility of real demand substitution for virtual demand, generated by extreme expansion of financial sector and growing ruinous indebtedness. Logic of these processes had inevitably ended in crisis, solution of which requires systemic character.
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