The postmodern humans, in their narcissistic and consumer approaches to life, adore the human body. Nevertheless, in contemporary world the cult of a body has been replaced by body show. The ideals of good life disappeared, it is the show that counts. The healthy or beautiful bodies are no more important. What counts is presenting them as such. The values, under the pressure of the consumer society, narcissism and show are decaying. As a consequence, postmodern culture comes to an end. Pluralism of values as the ideal of postmodern culture disintegrated, being replaced by the play of pleasures.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.