The aim of the paper is to describe, through the text analysis, how the media allied with the pro-independence elites have been describing the Taiwanese - seen as a whole - during the presidential campaign of 2004. The analyzed materials came from the two main pro-independence dailies, namely the Chinese language Ziyou Shibao (Liberty Times) and the English language Taipei Times. The author concludes that within the analyzed collection of articles, the question of lack of cultural markers of Taiwanese identity was commonly mentioned. Within the analyzed texts some attempts to create a Taiwanese group (nation) images had been made. If the Taiwanese as a group or nation were seen as lacking precise cultural traits, nevertheless they seemed to be a politically defined group. The author concludes with a statement that since the separate Taiwanese culture was not perceived as a group marker, the boundary between Taiwanese and the Chinese had to be built on something else. This boundary was thus created following de facto (but not de iure) political border between the PRC and the ROC.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.