Theoretical and practical aspects of advertising, especially the language (written and spoken) of commercialists, was discussed. Special attention was paid to several language errors. Some examples of linguistic modifications, including numerous borrowings from foreign languages and various language games, toward amplifying a persuasive strength of a commercialist, were given.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.