Nacher reviews two antologies edited by Andrzej Gwózdz ('Kino po kinie. Film w kulturze uczestnictwa' /2010/ and 'Pogranicza audiowizualnosci. Parateksty kina, telewizji i nowych mediów' /2010/). She argues that the key issue for both collections of essays is the changing mode of research within the field of film and media studies. Considering multiple ways in which both 'old' and 'new' media converge in the contemporary contexts, the author propose to reconsider traditional disciplines in favor of the emerging field of studies on audiovisual culture, which would better address dynamically changing practices on the crossroads of established and emerging forms of media and their discourses.