This study is focused on the survey of a non-standardized (popular) toponymy of the fifth district of the municipal borough of Ostrava-Poruba, which was established, as a prototypical socialistic housing estate, from the 1940s to the 1980s. The green-field establishment of a self-sufficient city, the yard-based shaping of the construction, and the way the standardized toponymical structure was politically charged (commemorative names) became the main triggers and background of the development of popular urban names; these are studied from two different social groups’ points of view. The research started in a family whose three generations had been closely linked to the district; this survey was followed by another one, focusing on pupils of the local elementary school.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.