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A strong brand supports the main business strategy and increases efficiency of a company’s operations. A brand affects profits. Influencing clients’ preferences it allows achieving a competitive advantage. A consistently managed brand reflects needs of the environment and responds to challenges and ensuing changes. A well managed brand supports internal harmony as regards the vision of a company....
The article discusses the issue of effectiveness of safety management in mountain tourism. The analysis was done by the Mountain Rescue organisation which through formalisation and behavioural dimensions of rescue activities manages the state and the level of safety in mountains, and more specifically in the field of mountain tourism.
Increasingly many companies, including those operating on the market of tourist services, strive to obtain the certified quality management system according to ISO 9000 standards. The research being carried out shows that service companies with quality certificates receive a number of external and internal benefits by this virtue. External benefits of a company testify to: using its certificate for...
The article concerns risk management in generally understood organisations. It contains a synthetic presentation of the risk management process and its most common methods. The summary outlines positive consequences of running the process of risk management by an organisation as well as problems connected with its practical implementation.
Culture of an enterprise is understood as thinking patterns and employees’ actions preserved in it, shaped by the management attitude. It goes through both the process of formulating the strategy and the process of strategy execution. An enterprise which understands its culture, can use this knowledge as the source of strategic power. Multitude of factors shaping the organisational culture and the...
The article presents a discussion around the essence and meaning of the entrepreneur’s business model and its components. Further, the article provides and characterises seven classification systems that cover all the features of corporate owners: legal status, economic goal, contribution to the realisation of a business idea, investment horizon, participatory rate, attitude to risk and the most important—theirs...
The cluster structure in Poland is a new phenomenon. However, international experiences show that clusters are one of the most important factors of economic growth and development. Unlike other regional or national structures, it is characterised by the fastest transfer of knowledge and technologies, achieved owing to geographical closeness of the entities representing both the industry and science...
The article presents the specificity of the corporate governance of municipal firms. It also presents the result of empirical research concerning effectiveness of the mechanisms of the owner’s supervision of municipal firms. The final part of the article presents the directions of the improvement of the corporate governance of these firms.
Social responsibility means that an enterprise voluntarily takes into account the ethical, social and ecological dimension in its economic operations and relations with all the interest groups. An important and pragmatic sign of social responsibility is recognising social commitment as a significant distinguisher of an enterprise’s identity, an element of its mission, accepted values and principles...
Major part of the article is dedicated to describe and expose ways of implementing modern (the most recent) method of manufacturing management named Quick Response Manufacturing— QRM and POLCA. What is more, measurable advantages that can be achieved by a company which uses that method were pointed. QRM concept aims to continuously adjust operations to ensuing changes, both internal and external ones...
The article presents the process of project management from an international perspecive. Particular attention has been put on presentation of the most popular information technologies which have the key meaning in the context of project completion by organisations from various countries. The article is based on literature and experiences of the author as a trainer, consultant and a coordinator of...
The article considers a culture as an important factor of economic growth. A culture is understood as the environment for social and economic performance. It’s presenting three theories which perceive a culture as an influential component for economic life. The starting point is the Francis Fukuyama’s point of view about the meaning of social trust. Then in that context it’s zooming on Mariano Grondona...
What is the adequate size of credit for a given economy? What variables are essential in order to solve this problem? A solution of this task points to variables: the volume of compensations, the real labour productivity ratio, and the percentage of pays changed into bank deposits. These three categories determine the maximum value of credit, and this size does not boost inflation. However, compensations...
The aim of the article is to present the framework concept of the diagnostic research, based on the formula of five aspects of determining the management system. The following aspects have been distinguished: appropriate, subjective, structural, functional and instrumental. The aspects form the cognitive model which, along with the management field (being a kind of activities or resources) constitutes...
Each participant in an organisation has a certain potential for development: skills, preferences and interests conducive to specific groups of occupations, types of activities or types of careers. Sufficiently early and accurate diagnosis of this potential is not only an important personal question, but first and foremost an issue of major importance for the society and organisation, including also...
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