Article refers to the importance and grounds of marketing conception in conditions of global economy in spite of scepticism and criticism of the marketing theory. According to the Slovak and International companies it also refers to the important tendencies of the marketing theory and practice.It presents the development of marketing theory from the beginning till present. It analyses influence of global processes on the companies marketing activities.
Financed by the National Centre for Research and Development under grant No. SP/I/1/77065/10 by the strategic scientific research and experimental development program:
SYNAT - “Interdisciplinary System for Interactive Scientific and Scientific-Technical Information”.