The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
SOCIAL INVOLVEMENT OF FIRMS, AS EXEMPLIFIED BY PRODUCERS OF ALCOHOLIC BEVERAGES (Spoleczne zaangazowanie firm na przykladzie producentow napojow alkoholowych)
The aim of the paper is to determine whether companies which offer controversial products, such as alcoholic beverages, are socially involved. The article examines the essence of social responsibility and social involvement. Also, it presents examples of socially-oriented activity of the analysed entities.